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Productlane Help Center | Productlane

APIWebhook events

contact.created

A contact was created.

Headers

Productlane-Event
string
required
The event type.
Productlane-Event-Id
string
required
Unique per event. Use it to drop duplicates.
Productlane-Delivery-Id
string
required
Unique per delivery attempt.
Productlane-Webhook-Id
string
required
The webhook subscription that matched.
Productlane-Signature
string
required
HMAC-SHA256 of the raw body, as t=<timestamp>,v1=<signature>.

Body

application/json

id
string
required
Same as the Productlane-Event-Id header.
type
enum<string>
required
One of:
contact.created
created_at
string<date-time>
required
data
object
required

Example payload

{
  "id": "string",
  "type": "contact.created",
  "created_at": "2026-01-15T09:30:00Z",
  "data": {
    "id": "string",
    "email": "string",
    "name": "string",
    "image_url": "string",
    "company_id": "string",
    "is_subscribed": true,
    "external_ids": [
      "string"
    ],
    "integration_ids": {
      "intercom": "string",
      "front": "string",
      "zendesk": "string",
      "hubspot": "string",
      "plain": "string",
      "productboard": "string",
      "slack_channel": "string"
    },
    "created_at": "string",
    "updated_at": "string"
  }
}

Your response

200

Return any 2xx status to acknowledge the event. Anything else counts as a failure: we try 3 times in total, right away and then after 1 and 5 minutes.

Example payload

{
  "id": "string",
  "type": "contact.created",
  "created_at": "2026-01-15T09:30:00Z",
  "data": {
    "id": "string",
    "email": "string",
    "name": "string",
    "image_url": "string",
    "company_id": "string",
    "is_subscribed": true,
    "external_ids": [
      "string"
    ],
    "integration_ids": {
      "intercom": "string",
      "front": "string",
      "zendesk": "string",
      "hubspot": "string",
      "plain": "string",
      "productboard": "string",
      "slack_channel": "string"
    },
    "created_at": "string",
    "updated_at": "string"
  }
}