Productlane Blog

Your go-to source for the latest articles, insights, and updates on product discovery.

The Jobs-to-be-Done Framework: Understanding your customer's needs

Creating a new product isn’t just about making something cool; it’s about making something that tackles people’s problems. That’s where the Jobs-to-be-Done (JTBD) framework comes in, a method that emerged as a product development tool focusing on people.

Andrea Ramsbacher

Growth Manager

Why we built our own call recorder

At Productlane, we believe heavily in talking with our customers. It’s more meaningful than written feedback because it clearly shows you that real people are using your product, and it makes you realize that you are responsible for how that human feels when using it. You can see emotions and get many more details of the problems you can solve for them.

Raphael Fleckenstein

Co-founder & CEO

The Dovetail Alternative in 2024

Dovetail is a popular tool for many research teams, but not build for product teams.

Raphael Fleckenstein

Co-founder & CEO

How world-class companies like Stripe, Linear or Cron do product discovery

Before starting Productlane, we talked with countless companies like Stripe, Linear, Cron or Superhuman to find out their secrets behind building world-class products. Opinionated products that are powerful but feel very simple at the same time. All these companies had certain product discovery habits how to collect feedback, plan their product work and decide which features to build next. We identified many common patterns among them and implemented them into Productlane. So more companies can adopt these habits easily. We would like to share them in this article.

Raphael Fleckenstein

Co-founder & CEO

The Product Discovery Basics

The key skills to make the best out of your product discovery practices.

Why backlog grooming is important for startups

We all have limited time and resources. We therefore have to make sure that we focus on the most important features that will tackle the most pressing customers’ problems. That's where backlog grooming, also known as backlog refinement, comes into the picture. By regularly organizing and prioritizing your backlog items, your team makes sure to focus on the right features and to work more efficiently for your product development.

Andrea Ramsbacher

Growth Manager

The best prioritization framework for startups in 2023

Deciding what to work on for a product is much more than putting features in order. It also means managing what everyone wants and thinks. Imagine yourself leading a project where some people want to improve the user interface, while others think you should add a new feature. Which method or criteria are you going to base your decision on?

Andrea Ramsbacher

Growth Manager

How to best conduct user interviews

Conducting user interviews is one of the most powerful tools for developing your product. Because it's simply the easiest way to understand what your product’s opportunities are, that is what your customers want or need but haven't got yet. However, it’s also a tricky approach as we’ve also realized ourselves that it can get quickly overwhelming to understand users.

Andrea Ramsbacher

Growth Manager

How to get more customer feedback: The complete checklist

It’s a fact: getting feedback from customers is always a great way to improve your product. A simple “I like this feature a lot,” “Maybe you could change this,” or “I have not found that feature” can help you understand which problems they face in their daily lives and what potential solutions you could build. That’s why you should always try to get more customer feedback. But you'll ask: how should I do it? Which method should I apply to get more of it?

Andrea Ramsbacher

Growth Manager

What is Product Discovery? A Clear and Knowledgeable Guide

Product discovery, the process of uncovering and defining innovative product ideas, is a term often tossed around in the world of startups, tech companies, and product development. But what exactly does it entail, and why is it crucial today? We're here to break it down for you. In this article, we'll unravel the concept of product discovery, why it's vital, the step-by-step process, and some best practices out there for you.

Andrea Ramsbacher

Growth Manager

The Opportunity Solution Tree (OST)

Opportunity Solution Trees (OSTs) are a powerful tool for product teams to visualize and chart the best path to a desired outcome.

Raphael Fleckenstein

Co-founder & CEO