
Importance marks how much a thread matters, so your team can bring the urgent conversations to the top.
Open a thread and press P, or click Importance in the thread header. Choose one of:
Important
Medium
Low
No importance (the default)
Inbox filtering and sorting - filter or sort your inbox by it to handle the most pressing conversations first. The filter is called Priority.
SLAs - policies can match on it, so an Important thread gets a tighter response target. See SLAs.
Linear - when you link a thread to an issue or project, its importance carries over as the customer request priority.
AI context - AI Drafts and the AI Assistant take importance into account when they prepare a reply.